About us

The roots of BORN Sportscare date back to the year 1985. Founder Dr. Win Jennen was an enthusiastic and successful competitive cyclist. The combination with his studies of pharmacy inspired him to start the “Laboratorium BORN” which later became BORN Sportscare. What makes BORN products stand out is their high quality and efficiency. Furthermore, BORN offers everything that a top athlete needs in the fields of sports nutrition, body care and supplements. Thus, our mission is:

“Development, production and marketing of high standard sports nutrition products, body care products and supplements that naturally and conscientiously contribute to a healthy sport and performance for everyone with an active lifestyle.”

This reflects that BORN has its origin in high performance sport activities. Because of that fact, BORN has contributed to the successes of many top athletes. However, anyone with an active lifestyle can benefit from BORN by linking fun and performance in sports.